2nd April 2026

Hospitality
BusinessForum

Pullman Bucharest WTC

HBF 2026 – Investment. Marketing. Growth.
Where Hospitality Meets Opportunity

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About Us

Founders

Hospitality Business Forum returns in 2026 for its second edition, a unique event in Romania, dedicated exclusively to the financial dimension of the hotel industry. We bring, for the first time, international speakers, investors, analysts, and experts who shape global hospitality trends.

The Forum addresses critical topics: investment strategies, capital attraction, profitable developments, asset management, and hotel exit scenarios. At a time when Romania is experiencing accelerated economic growth, HBF becomes the platform that connects the local industry with the real know-how of mature markets.

Our mission is to elevate the standard of conversation, deliver high-value insights rarely accessible in the region, and provide hospitality professionals in Romania with the tools needed to build hotels, brands, and destinations competitive at an international level.

HBF 2026: where Romania’s hospitality industry meets the expertise that can shape its future.

Headliners

Michael Jalbert

Chief Executive Office
Member of the Board
Forbes Global Properties

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Michael Jalbert

Mincho Pachikov

General Manager
Hotel and Convention Center
Pullman Bucharest World Trade Center

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Mincho Pachikov

Maria Dragulin

Development Director
Southeast Europe, Midscale & Economy Brands
ACCOR

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Maria Dragulin

Tinu Sebeșanu

Managing Partner
Trend Hospitality

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Tinu Sebeșanu

Andrzej Szymczyk

Development Director – Poland, Eastern Europe & Baltics
IHG Hotels & Resorts

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Andrzej Szymczyk

HBF Packages

EARLY BIRD – STANDARD PASS
€199 €99

Access to all Hospitality Business Forum panels & keynote presentations
Access to the general Q&A sessions
Access to coffee breaks & networking areas

EARLY BIRD – VIP - BUSINESS
€399 €199

Fast-Track Entry, Front Row Seating
Full access to all HBF panels & presentations
Access to the general Q&A sessions
Access to coffee breaks & networking
Access to the HBF Industry Report 2026 (digital edition)
Access to Cocktail Dinner VIP Networking

EARLY BIRD – TEAM PASS (price for 3 participants)
€474 €237

All benefits included in the Standard Pass
Discounted rate for teams attending together
Group check-in & coordinated scheduling

Schedule

Time Topic Details Action
09:30 – 10:00 Welcome Coffee & Registration Warm welcome, informal networking, seating.
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10:00 – 11:30 Investment & Financing How hotel investments are structured and what tools entrepreneurs can use.
Topics: investors, family offices, banking, franchise vs independent.
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11:30 – 12:00 Coffee Break
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12:00 – 13:30 Real Estate & Transactions How hotels are bought and sold and how to avoid costly mistakes.
Topics: valuation, due diligence, exit strategies, branded residences.
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13:30 – 14:30 Business Lunch
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14:30 – 16:00 Marketing & Sales Practical tools for visibility and revenue growth.
Topics: branding, digital marketing, PR, revenue management.
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16:00 – 16:15 Break
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16:15 – 17:45 Entrepreneurship A practical guide for both new and established entrepreneurs.
Topics: first steps, choosing concepts, team structure.
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17:45 – 18:00 Closing Remarks
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18:00 – 19:00 Cocktail Dinner Networking VIP BUSINESS Pass
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